SELF is a radical experiment in empowering people to design the everyday objects they use and surround themselves with. It's furniture designed for you, by you. Here's how it works. 1/ Generate the form of a furniture piece using our configurator and various shape types, or define a custom shape yourSELF. 2/ Select material and color. 3/ Place your order. 4/ Your design is produced in Chicago by local makers, and shipped to you. 5/ When your friends ask you who designed it, do try to be modest.